Outdoor Apparel

Jus’ Running

Jus’ Running is Asheville’s favorite running store. We have a huge selection of specialty running shoes, apparel, nutrition, supplements, and gear. Our knowledgeable staff will walk you through a thorough gait analysis and get you set up with the perfect shoe. We are your shoe fitting experts! Our staff is also an excellent resource for local running-related information, route advice, and general running knowledge.


L’optique is WNC's go-to independent optical boutique, and now with two locations. Our flagship store on Wall St. is celebrating 19 years this year, and we’ve added a second boutique in the Historic Biltmore Village neighborhood. Which now offers a fresh and exciting shopping experience with the same level of expertise and service you would expect from our L’optique brand. Specializing in unique frames and the latest lens technology, we aim to be an oasis for those in search of high quality eyewear.

Hunter Banks Fly Fishing

Mast General Store

Located along one of Asheville’s oldest streets, the Mast General Store upholds the finest traditions of an old country general store. It is filled with a wide selection of goods to satisfy the needs of everyone from two to 102.  Stroll through aisles stocked with traditional clothing, comfortable footwear, trail and travel gear, rocking chairs, cast iron cookware, jams, jellies, stoneground grits, and hundreds of old-fashioned candies. Looking for gift ideas or planning a trip around the world, the Mast Store is a one-stop shopping experience. Parking is available behind the store or in the parking deck on Biltmore Avenue.